Weak ties is a very important concept in starting a movement. Charles Duhigg, a reporter for the New York Times, supports this claim in a chapter in his book, Civil Rights to Megachurches. He argues that “The power of weak ties helps explain how a protest can expand from a group of friends into a broad social movement” (91). Without these weak ties an individual is only left to the ideas of their strong ties. Usually, those who you call your strong ties will have similar ideas as you. Whether we know it or not, weak ties are used in many major movements today, such as the climate change movement. In the move, Do the Math, an environmentalist named Bill McKibben uses weak tied in his campaign 350.0rg. He explained how “…there had been 5,200 demonstrations in 181 countries. CNN called it the most widespread day of political activity in the planet’s history” (7). The ties between McKibben and his team and the representatives from the 181 other countries would be classified as weak ties. Without these ties, the 350 movement would not of been as effective as it was. Duhigg also acknowledges how other major movements such as the Rosa Parks Bus Boycott were driven by weak ties. Overtime, there are many things that can change in these major movements. However, the use of these weak ties is something that will forever help in expanding movements so that they can be classified as a fight of their century as the Bus Boycott and climate change movements are.