McKibben’s strategy for social change is just to take action. In the beginning he talks about how his initial theory was if he wrote a book then people will read it and change but quickly noticed that that is not how change happens. McKibben was forced to get out of his comfort zone and make a little noise. I definitely do agree with this because anyone can write about how they feel or what they feel needs to be done but it takes real action for authority people to actually notice. The 350.org organization is very effective in that making this fight a world wide thing will also cause more noise in other countries governments. In reaching out to people around the worlds, this creates weak ties in which is similar to to Duhigg’s claim. These weak ties get the word out about climate change all over the world. McKibben’s strategies are very effective because he also makes a statement talking about how there is no winning this fight. A medium to be met that will make both sides happy yet keep the Earth on the right track. In addition, I feel that taking away the most important thing to these companies will be very effective. This important thing is money. In not giving them their usual income these companies will be forced to make a change if they want to continue running. It is also super moving that people who are risking to be arrested for this cause are not only self- identified environmentalists but everyday people are risking it all to save the Earth. This relates to Duhigg in that I believe this is similar to social habits. These regular people who are changing their everyday activities to working to fight against climate change are adapting new social habits. In adapting these new social habits, noise is being made and change will hopefully be the outcome.